The Challenge

Hospitality businesses rely heavily on their online presence to attract customers and showcase their offerings. The Vale Pub’s old site was falling short. It lacked:

• A clean, modern web design optimised for usability
• CMS integration for easy updates
• SEO optimisation to improve visibility
• Website analytics for data-driven decisions
• A mobile-friendly, responsive layout for today’s users

This made updates cumbersome and limited their ability to engage effectively with customers.

Our Approach

We set out to create a solution that was visually appealing, practical and scalable. Our process included:

• Designing a responsive, fluid layout aligned with The Vale Pub’s brand identity
• Showcasing key features and unique selling points that the pub has to offer to help improve footfall and sales
• Implementing CMS capabilities for structured content management
• Optimising for SEO to boost search rankings and discoverability
• Adding analytics tools for actionable insights
• Enhancing website performance for speed and reliability across devices

Real-World Impact

The transformation delivered tangible benefits:

• Owners now have full control over content updates without technical barriers
• Customers enjoy a streamlined, visually appealing experience
• SEO improvements help attract more visitors
• Analytics empower the pub to make informed decisions about promotions and events

The new site is not just a facelift. it’s a foundation for growth and a future-proof digital presence.