The Challenge

We needed to scope and execute a move from offline-only sales to a fully functional online store. Key requirements included:

• A custom ecommerce solution built from scratch
• Seamless integration with Webflow CMS
• Accurate GST-inclusive pricing which calculated and displayed automatically on their shop pages and tax-exclusive checkout logic for Foxy to handle
• A fast, responsive design optimised for mobile
• Scalable architecture for future product lines

Our Approach

We engineered a solution combining Webflow’s design flexibility with Foxy.io’s ecommerce capabilities, supported by custom tax logic. Key steps included:

• Designing a responsive ecommerce interface aligned with Radmores’ brand identity
• Implementing precision-safe GST-exclusive calculations to eliminate rounding errors
• Configuring Foxy.io in Tax Inclusive mode for compliance and accuracy
• Optimising cart rendering performance for a faster checkout experience
• Building a scalable architecture ready for future growth
• Implemented Finsweet Attributes for dynamic and expeditious CMS searching

Real-World Impact

The results were transformative:

• A fully functional online store for the first time, bringing a whole new avenue of growth and development for them.
• Accurate tax handling with zero discrepancies
• A streamlined checkout process that builds customer trust
• Exceptional cart performance with their branding injected in to the integrated cart
• A flexible, scalable ecommerce solution ready for future expansion
• Full End-to-End Process design and understanding for future optimisation

This new platform combines design excellence, technical precision and business compliance. A true leap forward in digital transformation.